Why people find some websites interesting in the first instance while do not feel for the rest? Selection of images is one of the important factors that make users gravitated towards some websites. Yes, images often have the striking or provoking quality to make users feel drawn towards them.
How well you can communicate your users on visual aspects that finally should guide you to decide on your choice of images. Here below we provide some of the crucial secret tips to choose the best images for your website.
1. Use only High-quality Images
Quality stands out everywhere and in respect of using images as well. High definition images will obviously enjoy a better chance of creating an impression than bleak or poor quality images. Free images may not be enough to serve the visual purpose of your website always.
Buying images is a viable option where common ones are short of delivering the visual aspect needed for the website.
2. Make Sure that Images are Relevant
Obviously, every image on your designed website must be relevant to the purpose of the website. You just cannot use an image on the sole merit of its stunning look or beauty.
Even when the image apparently looks irrelevant to the gross purpose of the website, a story accompanying it should make the purpose clear. How well your image and the accompanying text orient the user with the purpose that is most important.
3. Unique Visuals have an Edge
Images can win the heart of millions when they are unique. An image that shockingly grabs your attention or offers you a deeper insight or just takes you on a memory trip is winning enough for a website.
Striking a unique look and feel is not always easy. It is nevertheless capable to make a lasting impression. A totally out of the box visual can make a far deeper impression on the user.
4. Give Images Emotional Appeal
An image that tells an emotional story or just reaches out to the audience to respond is a winning one. An image sometimes creates a mood or it just takes you to a trip way down the memory lane. An image can touch you in so many ways!
Obviously, presenting the emotional aspect with befitting text and design elements is also important. The size of an image is also crucial in the number of ways. Every image does not give the optimum effect with the same size and often choosing the right size proves to be critical for touching the right chord.
5. Replacing Text with Meaningful Image
Images sometimes can be more useful and meaningful than texts. But obviously, it depends on how well you can convey the message through the image. If a part of your message is in text and a part is presented via the image, it can often make a better impression than so-called text.
Using images to describe the products, varieties, and services are often perceived as more impressive than texts. The typical mix of minimum text, images, and design elements would make the ideal web page that makes users spend some time and inquire further.
6. Images of Brand Message
Your website images should represent your brand image in all aspects. Whether in respect of quality of your products, service excellence or your achievements in customer satisfaction or your industry recognition and accolades, in all these respects your images should represent these aspects to the optimum level.
For instance, a website of a home décor company should exemplify their claims as best interior design and home décor brand with images that represent finest examples of their work.
7. Images Featuring People your Target Audience
A placement service website would obviously show glowing faces of successfully employed people in different jobs and capacities. But how diverse and the different pool of faces can make an impression on the user that is more important.
Using intriguing faces in images that make continue to stay in the onlooker’s mind can be more useful rather than the common pool of images with non-descriptive faces. Make sure the faces in your images have something to say.
8. Images that Make Audience React
Great images instantly make you say something, whether in silence or not. An image that tells a story and evokes curiosity in you is successful in playing the right role.
Making you laugh, feel excited, curious or making you feel the pathos or just making you react to the images in a positive way, that is what images are expected to do. Make sure do your images are powerful enough to attract the users further than just seeing.
9. Images with Descriptive Illustration and Data
When your image describes something or illustrates something in detail, it not only makes a purposive approach but it becomes instantaneously useful for the reader.
A website featuring products can use such descriptive and illustrative images and graphics that guide the user through every step. A powerful illustration with data in the image can draw the attention of the first time users better and can make them take a closer look and go deeper inside the side.
10. Images that Tell you What to do Next
There are images which are actionable and guide the visitor at every step as what to do next. Just consider a pizza chain website that describes their offering in details and offers simple option of clicking on the respective images as their choice for processing the order.
This thorough call to action in images helps better business conversion. Besides the images, design elements also play an important role in optimizing such call to action element in images.
Purposeful, relevant, interactive, unique, brand-focused, these are only a few qualitative aspects that make images helpful for a website to prosper and grow. Images have the potential to draw the attention of visitors, make them stay longer between pages and finally convert traffic to better business output.
But how creatively and intuitively you can use images to make the positive reaction work in your favor, is going to be the key factor.