Boost branding

The Ultimate TikTok Strategies for Brands To Grow Your Following

TikTok has become one of the favorite social media platforms for many users to share entertaining and fun content in video format. TikTok launched in 2016, and within a short period, it has grown with more than 800 million active users monthly. So far, TikTok has 2 billion downloads with an average view of 52 minutes daily. 

TikTok is not only for youngsters but also for people of all ages who use this platform in different and engaging ways. It also brings opportunities for brands to improve their business in an interesting way. If you have a large audience, you can increase brand awareness, improve your product purchase and create strong relationships with your audience.

If you want to increase your followers in TikTok, the below guide explains the better ways to grow your business among wider audiences.

1. Find Your Target Audience

The most important marketing strategy to grow your business is to find your target audience. TikTok users cover different locations, industries, and multiple demographics like other social media platforms. Before doing TikTok marketing, know your target audience because some content may perform well in one group but not in the other. So, find your audience to engage with your brand.

After finding your audience, start preparing content specifically to engage those audiences. Since your goal is to achieve more followers, it is essential to create your content in an engaging and entertaining way to connect with your audiences. Attract the followers who show interest in your product or brand.

2. Explore With Trending

TikTok is mainly about trending, and you can jump on to the trending topics to increase your follower’s count. It doesn’t mean that you have to participate in all the trending topics. Find out the trends related to your brand and participate in those trends. Make sure that your target audience also joins in.

TikTok trends are the best way to set your brand and get the best results. Create a video related to the trending topics from your brand interestingly. Don’t just copy that video, instead use your creative skill to discover new things and use it to make your video unique and trending. Choose trends where you have an idea to bring out in a fun way, increasing your followers.

3. The Power Of Hashtags

TikTok is a powerful social media platform to make your brand popular by reaching out to new audiences. Hashtags play an important role in bringing out the best way to grow your brand organically in each video. 

If you have some confusion about choosing a hashtag, simply type the relevant keyword in the search bar on TikTok. Then you will get the group of suggested hashtags related to your search. Choose the same and use it on your video before publishing to reach more people.

Another most important way to promote your business is to try out with TikTok’s Hashtag Challenge. It is nothing but publishing an entertaining video with branded hashtags on your page and asking your audiences to upload a similar video using your branded hashtag. This will help to know your brand’s popularity and make it viral among new audiences by increasing followers.

4. Join Hand With Influencers

Influencers on TikTok may not have a larger audience than Instagram, but they will help to reach your targeted audience. Having a larger user base will help to promote your business in the right way. Collaborate with influencers because their audience may be interested in buying your product.

Influencers use this platform to get more sponsored publications by creating high-quality content. If you have the budget to partner with an influencer, then use this method to expand your audiences. Partnering with influencers not only helps to increase your follower’s count on TikTok but also to sell your products. Make sure that the influencer’s followers match your profile.

5. Engage Your Audience With Your Content

Partnering with influencers and adding hashtags to your video alone will not promote your brand to wider audiences. Your content plays a vital role in engaging your audience with your brand. The average length of a video on TikTok is only 15-60 seconds, so think creatively to give quality content making your followers active on your brand.

Create a video giving a pleasant feel in a fun way capturing the viewer’s attention. Use the correct and adaptive designs to all your posts with attractive captions. Use captions in your video that are memorable to your viewers, which increases your brand awareness and improves your engagement rate.

6. Make Use Of Advertising System

Like other social media platforms, TikTok also has the advertising option to target new audiences and improve your brand reach among new people. TikTok has some types of advertising to get a massive audience,

  • In-Feed Ads – These are videos in short-form, appearing on the user’s news feed through the For You page. You can include the CTA option in this sponsored post, taking to the landing page that may be your website page or purchase page.
  • Hashtag Challenge Ads – These are sponsored hashtag challenges appearing on the Discover page of your user. When clicking on the sponsored hashtag, it takes them to your landing page with your logo and videos related to that hashtag.
  • Brand Takeover Ads – These ads show in full screen, playing the video for three to five seconds when someone opens the app. This ad also shows in the user’s feed, and you can also include your website link.

There is a targeting option similar to Facebook, where you can choose Interest and Behavioral targeting to advertise among large audiences.

7. Cross Promoting Your TikTok Content

After publishing your video content on TikTok, plan to cross-promote your content on other social media platforms like Facebook, Twitter, and Instagram. The cross-promoting technique not only increases the awareness of your TikTok account but also grows your followers. 

It is essential to notice your target audience’s presence and make your videos to publish on those social media platforms providing a way to increase your video performance. Since the TikTok video is about 15 seconds, it is easy to share it on your Instagram stories by giving the CTA option to follow your TikTok page in the swipe up option.

Final Thoughts

TikTok is an excellent place to gain more engagement with huge audiences and grow your business to a higher level. Start your plan to make your brand successful with great content on TikTok with the above points and bring 2021 as the most promising year to grow your business.

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