An Advanced Keyword Competitive Analysis Tutorial

Keyword analysis is an incredibly important part of any SEO campaign, therefore, understanding how competitive any given keyword is. This will enable you to gather estimates of traffic that you can bring into your website and how much work will be involved in getting to the top of page one. Take a look at the video below and make sure you leave your comments at the bottom of this post! Video Transcript Hi, this is Matt from findmyblogway. I’m going to talk to you briefly about a process that I use for understanding how competitive a search term is to … Continue reading An Advanced Keyword Competitive Analysis Tutorial

Building an Online Community Within Your Blog

When setting up a new blog, it’s really important to have a clear strategy on how you will build an engaging community. Many people say that ‘content is key’, but in my opinion, ‘Community is key’. Having said this, to build a community you need good content! I’ve been working with several blog owners to help them drive traffic to their blogs, as well as running a few blogs of my own (Find My Blog Way included!), so I have a fair understanding of what it takes to build a solid community. With this in mind, I’m going to share … Continue reading Building an Online Community Within Your Blog

How to Create Custom Shortcodes in WordPress

Shortcodes can be used to increase the functionality of WordPress, whilst saving time on having to manually write code every time you want a specific function to be applied to one of your posts. I use shortcodes within my blog to show accordian boxes, featured images, tables, custom tweet buttons and more. Considering that I can do all this without having to type any code, it saves me a LOT of time and energy. Creating a Simple Shortcode Creating your very own shortcode doesn’t take long at all. You don’t even need a huge understanding of PHP to create simple shortcodes, … Continue reading How to Create Custom Shortcodes in WordPress

Losing Your Twitter Virginity – How the Big Boys Did It

Making your first tweet can be pretty daunting. Do you just go with the cliche, “Hey, I’m on Twitter, woo!” or do you try and get a little creative with it? I remember the first time that I joined Twitter and I felt like I Neil Armstrong, just as he was about to hit the Moon surface – the difference was, I didn’t come up with anything memorable at all (oh, and I was sitting behind a keyboard with a beer). Thinking about it, I don’t think it was anything like Neil Armstrong’s Moon landing, but you get the idea! … Continue reading Losing Your Twitter Virginity – How the Big Boys Did It

Automating Your Content Distribution With Dlvr.it

When you’re running a blog, a lot of your time can be taken up by writing content, recording/editing videos and creating new graphics to go into your posts. If you’re anything like me then you will schedule in a few posts that you’ve written in advance so that they go live over the coming weeks. One task that I always find particularly time-consuming is sharing new posts across the blog’s different social media platforms. This seems like something that should really be automated and it means that I can spend more time on tasks like outreach and engagement through social, rather … Continue reading Automating Your Content Distribution With Dlvr.it

Targeting Facebook Ads at Website Visitors and Mailing Lists

Growing your Facebook followers isn’t always easy. There’s tons of posts out there on how you can increase your Facebook likes, and there’s also a load of services which allow you to buy Facebook likes. My advice – avoid buying likes at all costs. When you really think about it, what’s the point? The whole idea around building your Facebook following is so that you can build an audience of relevant and engaged users that will want to share and talk about your content. Fake followers will never do this – you can’t convert a fake account. If it’s vanity that you’re after then go buy … Continue reading Targeting Facebook Ads at Website Visitors and Mailing Lists