When it comes to web design, there are a lot of things that a business needs to work on. From getting the right photos and using the right type of colors to using the most suitable content tone, everything has to be perfect.

There are a lot of websites giving some great advice on how to perfect these aspects of your web design strategy. But sadly, there is one important aspect that almost all of them overlook; the font being used by your design team.

From the photos to the content, everything represents your brand personality, including the font being used. It’s extremely important that the message being conveyed by a visual is in sync with the font; otherwise, the whole visual will come across as some confused, jumbled mess.

So, to help you find the right kind of font, our web development team has put together a list of some of the best fonts available. And to ensure all our readers can benefit from this list, we made sure only to mention those fonts which can be downloaded for free.

But, before we can mention those fonts, it’s important that you know about the types of fonts available and how they are different from each other;

• Serif: These fonts are found in news, magazines and books. Used for lengthy texts
• Sans Serif: Used mainly in shorter texts (credits and captions)
• Handwriting fonts: Perfect for anything that needs a personal and informal touch
• Classic fonts: Old-fashioned fonts that can be used for almost all purposes
• Modern fonts: Fonts recently introduced that have stuck around. Add a modern and edgy feel

So, without further ado, here are the 10 fonts our dev team found to be the best ones;

1. Blacker (serif)

This is a great twist on the nice, old and sometimes boring serif. Created by Cosimo Lorenzo Pancini and Andrea Tartarelli, Blacker is a font that relies on high contrast and sharp wedge serifs to leave its viewers in awe.

2. Coldiac (serif)

The low contract strokes and slightly squar-ish shape of the round characters is what makes this font great for titles and headlines. This font should be a must-have for a lot of brands.

3. Jura (serif)

Created by UK based professional web designer Ed Merritt, Jura is a font that looks great in headings as well as in the body. Its narrow proportions are what set this font apart from the rest.

4. Alcubierre (sans serif)

A masterpiece from web designer Matt Ellis, Alcubierre is a sans serif font that relies on the beauty of geometry. It’s clean and minimalist look will impress all and get your message across without any issues.

5. Titillium Web (sans serif)

Born at Ital’s highly respected Accademia di Belle Arti di Urbino, this font is developed more and more every year. It has also become a personal favorite of a lot of people in the tech industry.

6. Shadows into Light (handwriting)

Designed by Kimberly Geswein, this fonts features neat and tidy characters with rounded edges. The best use for this font is when there is a need to add a personal touch. As of yet, it’s only available in one style but its popularity means it’s bound to get more.

7. Pacifico (handwriting)

Inspired by the surf culture of 1950’s this paintbrush/ handwriting font is one of the best ones out there. It is free for both personal and commercial use and was designed by the late Vernon Adams.

8. Cheque (classic)

This font combines old, vintage-looking characters with the beauty of geometry. Initially, this font was nothing more than a personal project by Fontfabric’s Mr. Mirela Belova. But, he knew that this font was too good to forget about and that’s why he further developed it and made it available for free.

9. Exodus (modern)

One of the most popular modern fonts, Exodus has got a lot of styles to offer. Designed by Andrew Herndon, this font is perfect for branding and graphic designing. The great thing about Exodus is that it can offer up to 8 alternative versions for each character.

10. Serval (modern)

This modern font offers the wiry, scratchy and rough look that can add style and ‘outdoors-iness’ to your graphics. Designed by web design experts, Maelle. K and Thomas Boucherie, Serval has quickly become a go-to font for cafes, restaurants and tattoo parlors.

Now that you know the 10 best fonts to use, look at your brand and the kind of message it is trying to convey and then carefully choose the font that compliments it the most.