Proper organization of categories is very vital for any business blog. The categories need to be meaningful, relevant, simple and useful to potential customers.
Here are a few guidelines which will help you organize your business blog categories properly.
1. Be intuitive
Your categories need to be intuitive. When visitors look at the category titles, it should be clear where they will land when they click on the links.
Avoid using cute and witty titles unless they are relevant to your brand image.
2. Think from the customer’s perspective
How do your customers search for content? This should be a major consideration when creating your categories.
Make sure your category titles contain the most popular keywords used by your potential customers. This will increase the possibility of your site appearing in search engine results.
3. Have short category titles
Long category titles only end up making your blog appear cluttered. Preferably, your category titles should not exceed two words each.
Avoid repeating a particular phrase or word over and over in different categories. This might not only put off visitors, but could also get you labeled as a spammer for keyword stuffing.
4. Keep the list short
Keep your list of categories as short as possible. Most visitors won’t have the time browse through a long list looking for relevant content. Preferably, your list should not exceed ten categories.
5. Use a consistent style
You need ensure that your categories are consistent when it comes to spelling, formatting, font and capitalization. Having categories which are inconsistent will make you appear very unprofessional.
6. Use keywords
Before creating your categories, you need to carry out some research to find out which keywords people are using to find content relevant to your blog.
Using popular keywords in your category titles will enhance the search engine ranking of your blog. However, avoid the temptation of keyword stuffing since this might get you labeled a spammer.
7. Create broad categories
Having broad categories will prevent multiple categorization of posts. Whenever possible, place each post in only one category.
If your posts repeatedly fall in multiple categories, then there is a possibility that your categories are too narrow. In this case, you need to modify them to accommodate more subjects.
8. Add categories sparingly
Avoid the temptation of creating new categories frequently for your blog. Before crafting a new blog post, think of where it can fall within the already existing categories. You should only add fresh categories when it is absolutely necessary.
9. Be ready to modify categories in future
Every few months, take time to review your blog categories. If a category has remained empty for a long period, delete it.
In addition, consider changes in the industry and customers. When necessary, you can overhaul or tweak your categories so as to remain relevant.