New-fangled marketing tools can make email marketing seem a bit old-hat, but underneath the increasingly ubiquitous nature of our relationship with email lies a treasure trove of marketing opportunities. But with priority inboxes and spam filters creating ever-higher barriers to effective communication, how can the modern marketer properly utilize email? Reconnaissance Before you even put pen to virtual paper, you’ll want to spend a significant amount of time researching. However, this isn’t just a fire-and-forget process, so be prepared to fight a never-ending battle in terms of keeping your email offering optimised. The first key steps are to identify your … Continue reading Creating an email Campaign that Actually Makes Money

Getting your content in front of journalists and influencers is tough. Not only does it have to appeal to your target audience… Continue reading Crafting the Perfect Email Pitch

If you haven’t made use of video to help promote your company, you are missing out… Continue reading Corporate Videos Can Be Informal and Fun: Here’s How