Most of the startups face marketing budget problems. Here are some quick but key tips to start internet marketing your own.
1. Keywords are a “Key”
To unlock the door to success, you need the key. Not only do you need the key, but you must know how to use it. In the case of SEO, keywords are the key. Optimizing your content for the right keywords can take a lot of time, planning, research and analysis to get a good corner on your market.
You can use Google Webmaster Tools to determine what your customers are searching for and exactly how they are typing it into the search engine. The keywords with the highest results should be used to optimize all of your web content — such as webpages, articles, product or service description pages, blogs, social media pages, etc.
2. Create Content Plan
In addition to keywords, you must determine what actions your users are taking and target those actions. For instance, a real estate agent may target users that are performing these actions:
- Searching online for a home
- Searching forums for home information
- Requesting more information or a walk-through of a home
- Researching homes in a specific area
- Looking for a fast buy
- Looking for the best deal
These are just a few of the actions that should be targeted by the real estate agent. But by targeting the content that users will see by performing these actions, the agent stands an excellent chance of gaining leads. The same applies for whatever industry your small business may be in.
Simply create an extensive checklist of the entire process that users, clients and customers will go through in order to obtain your product or service. Then optimize and direct all of your content to be targeted towards those specific actions.
3. Managing Content
Here are several excellent tips for managing content:
- Don’t create redundant content. Google and other search engines frown upon content that is duplicated, can’t be seen or is not relevant.
- Create code that is search-engine friendly.
- Sitemaps should be submitted to Google and validated.
- Create data feeds or APIs for use by 3rd-party developers.
There are numerous WordPress and browser plugins, as well as software programs that can help you achieve this goal. This free plugin will alert you if your SEO is good or if it needs improvement.
4. Content Optimization
Optimizing content is a must for any serious business. Website pages, PDF documents, social media profiles, images, reviews, videos, blog articles — all require optimization to keep your brand at the top of the search results.
Determine what action users are taking to reach the content you wish to optimize, and then optimize it for that specific action.
5. Creating a Social Authority Outline
Determine which users/employees will be publishing content for your company. An easy way to manage your publishers is to use Google Authorship. You can allow specific authors to publish content as a verified author for your company.
6. Location Targeting
Search engines have increased the use of geo-targeting, which allows businesses to even further optimize content for a more targeted campaign. All of your webpages, social media profiles, support pages and more should be optimized for local content.
For instance, if you’re a real estate agent that has pages optimized for Flint, Michigan, and someone searches for “home for sale Flint Michigan,” your site should rank pretty high on the search engine results page. Mobile uses geo-targeted content as well, so be sure that your site is properly optimized for mobile as well.
7. “Make” the News
Press releases are one of the best ways to gain exposure without putting too much effort into it. You can simply write a press release or hire someone to do it for you, and then submit it to multiple sites. To avoid duplicate content, you can create multiple press releases and submit each one to a separate site.
Getting links to your site on other relevant websites is one of the best methods of gaining search engine ranking spots. If you’re a real estate agent, getting links to your site form other real estate-related pages with high page ranking will gain your site valuable SEO success.
8. Ensuring All Publishers are Trained In SEO
Just because you are an experienced SEO specialist doesn’t meant that others you deal with will be. Be sure that any authors, bloggers, publishers, employees or anyone who will be posting content to gain exposure for your company knows and understands SEO. If not, teach them, or get someone else to publish your content.
9. Analysis Plan
So now you are putting forth a lot of time and money into a marketing plan, but how is it doing? Are you getting results? You need to create a marketing analysis plan that will give you these results.
There are many tools available online that will help analyze your content on website pages, social networks, blogs and more. Check the stats for landing pages, how long users remain on specific pages, and how many pages each user views per session.
Do this for websites and social media pages to gain the most insight into what is bringing customers to your page, as well as what areas are working and what areas need improvement.
Hire a Marketing Professional
By this point, you may have already hired a marketing professional to handle this extensive marketing plan that you created, but if not, then now is the time to do it.
You are trying to run a company, and while you should remain informed and up-to-date on all marketing plans and actions, it will relieve a lot of responsibility and stress if you hire a professional to take over the company marketing.