As an app designer, you never know when inspiration will strike. Throughout the course of the day, at any given point, there’s a chance that you’ll come up with an idea that you’re sure will be a game changer.
But just because you might think something is a great idea doesn’t necessarily mean that your audience will as well. In fact, you could spend a whole lot of time conceiving an idea, refining it and then building an app, only to find out that there is virtually no demand for it.
Of course, there’s always a chance that the app you design from off the top of your head will become extremely popular. But maybe it’s time to think about app creation from a completely different perspective.
Rather than treating your app like a blank canvas, it might be worth considering whether you could think about what kind of specific problems exist and then work backwards to solve them.
By identifying either a business or consumer pain point and working toward solving it, you’re taking the first step toward creating an app that will almost certainly have a niche market.
Working Backwards: Is It Selling Out?
Just like a musician might take a job teaching lessons or playing as a studio musician to earn a steady paycheck rather than focusing solely on his or her aspirations to write and record original music, sometimes you’ve got to re-route your goals a little in order to support your creative endeavors.
Sure, it might be somewhat boring to work on a project that you’re not really interested in. But at the end of the day, you’re an app developer: You’re good at what you do, and you have very real skills that can be used to solve very real problems.
Let’s say you decide that maybe you should give this different approach a try. You realize that there are tons of people looking for plumbers on a weekly basis and create a helpful app to let them know when it’s definitely time to call one.
While your app might not be as addictive as Angry Birds, you can be sure that you’ll have a market for it for quite some time.
To Be Successful, You Need an Open Mind
At the end of the day, if you want to be financially successful as an app developer, it’s imperative that you don’t discriminate when it comes to the many different approaches you can take when designing new apps.
While building something like a payroll app might not be a thought that makes you spring out of your bed before the dawn’s early light, the fact of the matter remains that such an app could solve a very real problem for an impressive amount of businesses.
And if an app like that were to catch on and generate lots of press, there’s really no end in sight in terms of how much growth potential the app would have.
As you go back to the drawing board and begin thinking about your next app, it’s important to keep in mind that for every project that’s fun, you might want to take on something that’s a bit more cumbersome.
After all, you’ve got to pay your bills somehow. You might as well do that by making money off of what comes easiest for you.