Irrespective of whether you’re creating a print design or a web design, it is important that the composition of your design is visually balanced. In order to achieve a visual balance, it is important that your design elements are well-organized.
This requires you to balance out the composition of your design layout so that the elements and components are combined in a coherent manner on the website.
Website designing is usually a protracted phase that begins with creating a prototype and then moves towards paying attention to some basic web design elements like typography, icons etc.
By measuring the overall composition of your design (including space, alignment, and grouping of elements etc.), you can get a better idea of how your website will be presented to users.
In this post, we’ll throw light on some important techniques that prove to be resourceful in balancing a website composition.
1. Set Your Goals, Define Visual Direction
The most viable way to design a new site is to visualize yourself as a new visitor of your site. And then, think what would you expect as a client from the site? Which functionality would you like to be added to the site? What can user achieve from your site? what elements are required in above the fold? What would be the easiest way to reach to most important part of the page?
For instance, while designing a static website you’ll seldom need to present your clients with information regarding your products and/or services.
On the other hand, for dynamic sites you need to ensure that it is highly interactive, which requires adding up simple sign-up form with relevant search fields and call-to-action buttons.
Just make sure that the most important elements of your design are created in a manner that helps them stand out from the competition. In essence, it is important for you to create, design elements that grab user’s attention, while keeping the design composition balanced.
Make a list of your site’s primary goals and make sure to follow them. This will prove quite helpful in saving you from getting distracted and lost while looking for the direction following which you need to create your website layout.
2. Right Use of Space
You might have heard of the term “space” pretty often in the web design world. But most of us overlook adding proper spaced between text and visual elements in a design. Remember, space plays a vital role in improving the structure of websites.
In fact, a spacing between your site elements presents your typefaces, images, columns, etc. make your site layout truly aesthetic and captivating.
Irrespective of how much content your site contains, it is important for you to maintain balanced space – except for the condition when your site’s web page is entirely blank. Adding proper spacing between page headings, text, images or even captions enhances the user’s reading experience.
What’s more? Apart from readability, legibility on a site also increases with smart usage of space. This eventually helps readers absorb information easily.
3. Understanding the Design Layout Patterns
Many layout patterns are recommended by web designers while designing a site, so as to ensure that people can easily scan or read throughout the website. The most commonly followed patterns are the z-pattern and the f-pattern.
Each one of these patterns let you know the exact place where you should place your important information, and help you build usable interfaces.
The z-pattern layout is a reasonably good option for creating storytelling websites and even simple designs that contains a few key elements.
Via this layout, the reader’s eye is drawn in a ‘Z’ pattern over a website; the top left part is the first point of eye contact, then we move horizontally to the right, following that with a diagonal swipe down to the left and finally making another movement to the right. For example, you can see z-pattern layout in BBC News web page as follows:
The f-pattern (as shown in the screenshot below), on the other hand, suggests that people scan pages in a different way compared to how they read print materials. In addition, this pattern suggests that you should keep the most important information in the starting two paragraphs of your site.
You don’t necessarily have to follow these layout patterns. But they can help you create a site with clean and easy-to-understand design.
4. Making the Right Color Choices
Choosing the right color for your website layout is also very important. When we talk about color, you need to focus on its two properties: hue and value. Hue consists of some common color including red, yellow and green to name a few. However, the most important property of color is value, which help measure the color darkness and lightness.
Keep in mind that right use of colors is also very important to create a balanced composition for your site layout. For instance, using a light-colored background with dark-colored highlight the text clearly. In contrast, writing text in a light color on a light-colored background will make it difficult for the site visitors to read the text.
The following button does not render a strong call to action on a website with overall white-background because the button color is relatively light with white text on it.
But the button below clearly shows what exactly is call-to-action here on a white-background page:
5. Analyze Other Websites
In order to build a balanced composition, you can study websites that deal into the same business domain as yours. This will help you get inspiration of the sort of the interface features you would like to incorporate into your site. Besides this, you’ll also be able to build wireframes combining some of the best features of your favorite sites.
You can check out other web design layouts to see how elements are placed on the site, leading to a balanced view of those elements.
Even the little details of a carefully-planned layout can prove advantageous. However, it is recommended that you should continually practice and study on crafting well-designed layouts highlighting solid design composition. Hopefully, reading this post will help you learn about some key aspects of balancing design composition.